Marketing and promotion
You can put on the best event in the world but if no one knows about it, no one will come! There’s lots of different ways you can advertise your event – some are free and some come with a cost but it all depends on the scale of your event (how big it is) and who your audiences are (is your event open to the public or only a select few).
You know your event is going to be amazing, but does the community know?
Marketing your event is key to its success. Here are some suggestions on promoting your events to the right audience.
Advertising and having news coverage of your event can have great appeal to the local communities. Something intriguing for the public to see in the lead up to your event and to see the details of what they could be a part of.
Waipa newspaper contacts
07 827 3840
07 827 0005
TE AWAMUTU COURIER
07 871 5151
Newspaper media releases
If you want to supplement your newspaper advertising with more information and detail about your event, then one way you can do this is supply media releases for the newspaper to publish or develop further into news stories.
Here are some quick tips on writing your own press release:
- Introduction paragraph; the first paragraph is the most important and should contain the strongest points of the story to grab the reader’s attention. This is the first chance to show the angle the story is taking.
- Paragraph two usually describes the first paragraph with more detail.
- Paragraphs three and onwards usually include quotes from key people that explain the story and add perspectives to the angle of the story.
- You can use Google for examples of press releases and you can also read your target newspapers articles to find their pattern and style of writing.
- Keep info to the point.
- Use short to medium sentences max.
- Proof your grammer and spelling (and have someone look at it with fresh eyes)
The one-stop-shop for everything events in Waipa! You can list all of your event information at www.whatsonwaipa.co.nz – for free! Even better, you can create your own account so you can log in and update the event information whenever you like.
Community notice boards
A great way to supplement advertising for your event, that is cost effective, is through community boards. Libraries, recreational spaces, community centres and schools offer these services which can offer opportunities for building brand awareness.
Flyers and posters can be printed and are a great way to get your event directly in front of people. Some newspapers can take inserts/supplements or you can bring together some volunteers or hire a company to circulate these for you.
A quick tip would be to target your correct audience. This could be businesses only in the area or the surrounding neighbourhoods around your event venue. Also, e-newsletters can be a great way to get your message out to the public and better for the environment, check out the Social Media suggestions on who can help you with this.
Some radio stations have community time slots. Jump on their websites and contact their news and advertising teams to see what they have available. Try and keep in mind the types of radio stations your audience may listen too.
Perhaps not for everyone but television can be a great tool to get exposure. Many morning TV shows do community broadcasts form events, such as TV1’s Breakfast. Get in contact with their roaming reporters for the next live cross.
i-Sites and street banners
The Cambridge and Te Awamutu i-SITEs have a space to hire for promotion.
Cambridge has a banner space above the main street which is a 1m x 7m. Banners are installed on a fortnightly basis as installation coincides with maintenance in Cambridge by Waipa Networks. Installation within these time frames for community groups is $26.00 and businesses is $52.00. If you want a spot outside these dates, there is a cost of $554.30.
Te Awamutu has a banner space below their i-SITE sign on Arawata Street which costs around $100 for events free to the public to attend. For paid events the cost can eb up to $400. The size is 4.5m x 1m. Contact the i-SITEs directly to use these spaces.
Think about who ‘should’ be at your event and send them an invitation. This could be sponsors, councillors, similar interest groups. If your event is ticketed, perhaps consider offering complimentary passes to community dignitaries or business owners who could also help you leverage with promoting your event to their networks.
Facebook pages and events, Twitter feeds, Instagram snaps – there are many platforms that will suit your event. You could employ a marketing firm to get you started with some tips on how to manage it or you could try universities and techs for students looking for a bit of work experience for the duration of your event.
Start a hashtag contest, those who tag your event’s hashtag can go in the draw to win free passes! #intheknow. There are many ways to engage with a social media audience to turn those likes and clicks into people attending your event.
Word of mouth
What better way to get your event out to the masses than having people talking about it! Covering all of the mediums above is a great way to get impact across all the types of people that fit into your audience.
Talk to the community, talk to your audience – this can be getting out in the public before your event and also talking to people at your event to see what they are enjoying, what’s not working for them, what ideas have they been inspired by? All of this feedback will also help you with creating your post event reports to stakeholders after your event,